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British Triathlon team up with Sundog Eyewear |
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Sundog Eyewear announces its appointment as official eyewear sponsor for British Triathlon Sundog Eyewear has just been announced as the Official Eyewear Sponsor for British Triathlon. Now the recommended eyewear of British Triathlon, Sundog will be actively supporting the national ranking series and supplying key
triathletes with their leading edge, high performance sunglasses. Sundog Eyewear specialise in producing sunglasses and eyewear for professional and amateur sportsmen and women with the emphasis firmly on genuine performance but at affordable prices. One of the leading brands of sunglasses in North America, Sundog Eyewear has an ever-growing presence in the UK and the new relationship with British Triathlon builds on their existing high profile endorsements: already the ‘Recommended Eyewear of the PGA’ and ‘Recommended Eyewear of the UK Sailing Academy’. Commenting on the new agreement with British Triathlon, Barney Atkinson of Wraice Group; the Sundog agent that specialises in Tri Gear, said, “It’s extremely exciting for Sundog to be associated with British Triathlon. “We feel this is a major boost for Sundog and a wonderful sponsorship partnership to demonstrate the product’s key performance attributes and promote sensible protection from the sun”. Page 2/2 James Tombs, Commercial Manager for British Triathlon, commented, “British Triathlon is delighted to welcome Sundog Eyewear to its partnership programme. “Sundog’s enthusiasm for the sport and plans for future products are very encouraging which bodes well for a successful and long-term relationship”. Together, British Triathlon and Sundog Eyewear will aim to offer advantageous prices to all British Triathlon members to ensure that professionals and amateurs alike will be able to protect themselves against the sun when training and competing. Sundog are keen to develop this partnership over the next few years and will be working with key British triathletes to further develop and refine their eyewear in order to continually meet the changing demands of the competitive circuit. For more information about Sundog Eyewear visit: www.sundogeyewear.co.uk. -ends- Issued on behalf of Sundog Eyewear by Next Step Marketing Media enquiries to: Denzil Lee Tel: +44(0)1256 861186 Fax: +44(0)1256 861100 Email:
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Notes to Editors With over 5000 accounts in 52 countries, Sundog Eyewear, established in 1982, are one of the largest distributors of sunglasses, worldwide, in golf and other sports markets. Sundog’s very extensive range of Genuine Performance golf, sport and fashion eyewear, deliver outstanding quality and excellent value for money. Caption for picture at: www.nextstepmarketing.co.uk/press: ‘Melanie McQuaid, World X-Terra Racing Champion, wears Sundog Eyewear’
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